Cafe Business Plan Sample

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Small Business Name: Java Culture

 Executive Summary

Our cafe business plan foresees Java Culture coffee bar as the "daily fix" for coffee addicts. It is a place where you can escape the daily stresses of life. It will be a comfortable place to meet your friends or to read a book, all in one.

With the growing demand for high-quality gourmet coffee and great service,  the new coffee business will capitalize on its proximity to a major local University to build a core group of repeat customers. The cafe will offer its customers the quality specialty coffees along with pastries, as well as free books. This combination will generate an "addictive" experience causing patrons to eagerly return frequently..


Cafe Business Plan Forecast:
Sales, Gross Profit Margin & Net Profit

The cafe business will operate from a roughly 2,000 square foot coffee bar within a walking distance from the local University. The owners have secured this location through a 3 year lease with an option for extend it. The have also provided $140,000 of the required $170,000 start-up funds. The remaining capital will be obtained through Bank of America commercial loans.

The company is expected to grow sales revenue from $584,000 in FY2001 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from $100,000 to $125,000 during the same period

Cafe Business Plan: Objectives

Java Culture's objectives for the first year of operations are: Become selected as the "Best New Coffee Bar in the area" by the local restaurant guide. Turn in profits from the first month of operations. Maintain a 65% gross margin. 1.2 Keys to Success The keys to success will be: Store design that will be both visually attractive to customers, and designed for fast and efficient operations. Employee training to insure the best coffee preparation techniques. Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin products, such as espresso drinks. 

View Rest of This Cafe Business Plan, including Cash Flow, Profit &Loss, Marketing Plan and Strategy Details

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