Coffee House Business Plan: Bistro

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 Executive Summary

This is a business plan for a full-service restaurant/cafe located in Atlanta, Georgia. The restaurant features a full menu of moderately priced "comfort" food influenced by African and French cooking traditions. The cafe section of The Watertower features a coffeehouse with a dessert bar, magazines, and space for live performers.

This coffee house business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability.

Bistro Business Plan Forecast: Sales, Margin and Profit

Coffee Franchise Business Plan

The Watertower will be owned and operated by The Watertower LLC, a Georgia limited liability corporation managed by David N. Patton IV, a resident of the Empowerment Zone. The members of the LLC are David N. Patton IV (80%) and the Historic District Development Corporation (20%).

This plan includes chapters on the company, products and services, marketing plan, action plans and forecasts, management team, and financial plan.


  • Sales surpassing $1.9 million by the end of the first year.
  • Reaching a net profit of at least 14% by the second year.
  • To cultivate monthly sales to reach $167,000 by the end of the fourth month of operation, and $220,000 monthly by the end of the first year of operation.

Start-up Summary

The start-up costs for The Watertower cafe can be found in the chart and table below.

Bistro Business Plan Start-up Expenses

Start-up Expenses
Legal $2,000
Stationery etc. $500
Brochures $500
Consultants $1,500
Insurance $1,745
Debt Service $5,000
Licenses/Tax/Deposits $12,000
Expensed Equipment $36,600
Employee/Payroll $26,834
Accounting $1,000
Soft Opening Expense $4,000
Grand Opening Advertising $3,000
Misc. Expenses $2,000
Total Start-up Expenses $96,679
Start-up Assets Needed
Cash Required $100,000
Start-up Inventory $61,157
Other Current Assets $0
Long-term Assets $595,040
Total Assets $756,197
Total Requirements $852,876


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