Coffee Shop Business Plan:
Drive Through Kiosk
Small Business Plan: Mobile Coffee Business
This is a business plan for rolling out multiple coffee kiosk business locations. The business, called The Daily Perc, will open drive-thru and mobile cafes serving coffee drinks and other beverages, as well as fresh-baked pastries.
The Daily Perc (TDP) uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. Its customers can drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. The business provides the consumer with a high-quality alternative to the fast-food, gas station, or institutional coffee vendor.
The Daily Perc will offer its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries and other confections.
Coffee Kiosk Business Plan: Sales, Margin and Profit Forecast
The business plan is written expecting the business will open two drive-thru locations in the first year. The first location will open in the third month of this plan and be fully operational beginning on the
1st day of September. The second Drive-thru will open six months later. TDP is building in a
certain amount of ramp-up for eac h facility while commuters become familiar with its presence.
This momentum will build a comfortable business for its owners.
The balance sheet estimates a Net Worth of $1,075,969 for the third year, cash balances of $773,623 and earnings of $860,428, based on 13 Drive-thrus and four Mobile Cafes, it is not unrealistic to give this business a market value of between $4 and $9 million by the 3d year..
At present, such companies are trading in multiples of four to 10 times earnings, and it is simple mathematics to multiply the success of TDP by the number of major and smaller metropolitan areas between the mountain ranges of the United States.
Keys to Success
There are four keys to success in this business, three of which are virtually the same as any
food service business.
1. The greatest locations - visibility, high traffic pattern, convenient access.
2. The best products - freshest coffee beans, cleanest equipment, premium
serving containers, consistent flavor.
3. The friendliest servers - cheerful, skilled, professional, articulate.
4. The finest reputation - word-of-mouth advertising, promotion of our community mission of
Market Segments to Target:
The plan identifies two key markets for focus:
The Daily Commuter- someone traveling to/from work, out shopping, delivering goods or services, or just out for a drive.
The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment.
The Daily Perc will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations. The Drive-thru facilities are designed to handle two-sided traffic and dispense customer-designed, specially ordered cups of premium coffees in less time than required for a visit to the locally owned cafe or one of the national chains.
To grow customer awareness and loyalty, as well as to get good publicity coverage and media support, we will donate up to 7.5% of revenue to local charities based upon customer choices.
After the initial investment and start-up costs are
covered, the business will become relatively self-sustaining.
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