Spa Business Plan Sample

This day spa business plan outlines a detailed approach for launching a profitable, upscale spa business . It can be edited directly in Business Plan Software

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Executive Summary

This is a spa business plan for a new upscale spa. It will offer seven ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We offer massage in a variety of styles - traditional Swedish Massage, Deep Tissue work, Hot Stone Massage, Reflexology, Sports, Pregnancy and others. The spa will be named Pamperzhou Day Spa.

The day spa has the latest in anti-aging products and techniques but does NOT offer services on hair such as cutting, styling and coloring. 

Spa Business Plan Forecast: Sales, Margins, and Net Profit

Spa business plan got the new franchise owner the business startup loan he needed

The only time a pedicure would be provided, is when it's part of a full treatment, like Kneipp's Arnica and Calendula Foot and Leg Reflexology Treatment. In fact, for location, we prefer being located near hair and nail salon for co-marketing opportunities.

This business plan has been developed to track progress prior to grand opening and following through with a five-year projection. In addition, this plan has been written to secure a small portion of the start-up funding necessary for Spa's successful kick-off. 

Spa Business Plan Objectives

1. Achieve $31,000 in sales in 90 days by performing 14 services per day.

2. Achieve $62,550 in sales by the six month by performing 29 services per day.

3. Achieve a local client return rate of 90% within six months.

4. Become an established community Spa destination in one year.

5. Perform 53 services per day by the end of the first year.

Mission Statement

Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a caring, upscale, professional environment. We offer massage in a variety of styles - traditional Swedish Massage, Sports Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology, and others. Our licensed aestheticians offer the latest in skin treatments, body treatments and anti-aging therapies. 

Keys to Success

  1. Marketing, Marketing, Marketing - Owner is a proven, 15-year sales executive.  Marketing will be the first strength to our success and a huge competitive edge.
  2. Professionalism: Which includes everything from maintaining confidentiality, to hiring the very best LMT and Aestheticians.
  3. Individual Attention: Each client's experience will be tailored to his or her preference.
  4. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients  to recommend us to friends, and other health professionals to recommend their clients.
  5. Unique Treatments: We have the latest in techniques with the best products from around the world.
  6. Fantastic Location: Freeway County.

Spa Monthly Profit Plan:

Spa profit plan


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